About / acerca
I trained as an architect but ended up more interested in how people move through things than in the buildings themselves.
01 Portrait / the facts
02 Career / trayectoria
Thirteen years in practice, from architecture studios to designing AI products at IBM.
- 2025 — NowSenior Design ConsultantIBMLondon
- 2022 — 25Visual Design ConsultantIBMLondon
- 2021 — NowFreelance UX/UI & Visual DesignerNJRM DesignLondon
- 2019 — 20Part 2 Architectural AssistantFeilden Clegg Bradley StudiosManchester
- 2017 — 18Part 1 Architectural AssistantCarey Jones Chapman TolcherLondon
03 In practice / la obra
That instinct, caring about the path more than the facade, is what turned into designing products. Somewhere between drawing plans and watching people use them, I realised the part I loved was the experience, not the structure.
Where I come from
I grew up in Granada, in the south of Spain, and I think it shows in the work: considered before it gets loud, warm rather than flashy. I have been designing professionally since 2013, and I am based in London now.
The architecture training never quite left. I still draw plans before I open Figma. I want to understand what a thing is for before I decide what it looks like, and I trust structure to do most of the heavy lifting before any surface gets involved.
What I do
Most of what I do sits across product, brand and the strategy in between, usually all three at once. I like the messy middle where a product decision is also a brand decision is also a business one, and where being able to hold all three is the whole job.
Lately that has meant as much designing for AI as designing with it: shaping how intelligence shows up inside the products on one side, and rebuilding how I work on the other. I am currently a senior product designer at IBM, working on AI products.
Good work, to me, is the kind you do not notice working: a thousand small decisions in tune. I would rather make something quietly right than loudly clever.
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