Nestor Ruiz Medina
Senior Experience & Product Designer
I design products, brands and the strategy that connects them — with an architect’s instinct for structure — lately, AI products: how intelligence shows up in the interface, and how people stay in control of it.
Designing AI products at IBM · London
About me
I trained as an architect but ended up more interested in how people move through things than in the buildings themselves. That instinct — caring about the path more than the facade — is what turned into designing products.
I grew up in Granada, in the south of Spain, and I think it shows in the work: considered before it gets loud, warm rather than flashy. Seven years in practice — five designing products, two in architecture studios — and I’m based in London, currently at IBM designing agentic, human-in-the-loop products.
Experience & education
One practice, five flagship engagements — every client project below was delivered with IBM Consulting.
Other work
Competencies
- Agentic & human-in-the-loop product design
- AI-assisted design workflows
- Digital product strategy
- Design research & user testing
- End-to-end product design
- Information architecture
- Component-based design
- Figma, prototyping & handoff
- Design systems
- CMS architecture
- Accessibility & WCAG compliance
- Branding & motion design
Testimonials
“It was hard to believe that Nestor was still in the early stages of his design career.”
“His ability to navigate internal politics while prioritising user experience showcases his leadership in managing the design workstream.”
“You present with enthusiasm, confidence and understanding, which helps influence stakeholders and develops your reputation as an expert in your field.”
“I’m amazed… it feels similar to how we’re working now, but in a way more modern and upscale way.”
Let’s work together to bring your ideas to life.