Currently Senior product designer at

Product, brand and strategy by trade. Architecture by training

A field of work and ideas since 2013. Hover the three red dots to read a case study, or scroll on.Tap the three red dots to read a case study, or scroll on.

I design products, brands and the strategy that connects them.

BORN
Granada
BASED
London
NOW
AI products at IBM
Nestor Ruiz
Showreel / selected motion 2021–2026

03 / Selected Work

A collection of curated experience case studies

Each image opens its case study.

04 / Clients

Other clients I've designed for

WimbledonHarrodsNS&INHSBootsWorld Olympians AssociationWimbledonHarrodsNS&INHSBootsWorld Olympians AssociationWimbledonHarrodsNS&INHSBootsWorld Olympians Association
CastrolBPAudiFerrariTriodos BankCastrolBPAudiFerrariTriodos BankCastrolBPAudiFerrariTriodos Bank

05 / References

On the work

Nestor designs like an architect: he asks what the building is for before he picks a window.

PRIYA ANAND · Director of Product, IBM watsonx

Rare combination of strategic clarity and craft. He can hold a roadmap conversation at nine and ship pixel-perfect work by six.

TOMÁS ALDAZ · Engineering Lead, IBM Cloud

He still draws plans before he opens Figma. You can feel it in the work.

SARA KOWALSKI · Former colleague, AHMM

Nestor designs like an architect: he asks what the building is for before he picks a window.

PRIYA ANAND · Director of Product, IBM watsonx

Rare combination of strategic clarity and craft. He can hold a roadmap conversation at nine and ship pixel-perfect work by six.

TOMÁS ALDAZ · Engineering Lead, IBM Cloud

He still draws plans before he opens Figma. You can feel it in the work.

SARA KOWALSKI · Former colleague, AHMM

Nestor designs like an architect: he asks what the building is for before he picks a window.

PRIYA ANAND · Director of Product, IBM watsonx

Rare combination of strategic clarity and craft. He can hold a roadmap conversation at nine and ship pixel-perfect work by six.

TOMÁS ALDAZ · Engineering Lead, IBM Cloud

He still draws plans before he opens Figma. You can feel it in the work.

SARA KOWALSKI · Former colleague, AHMM