Nestor Ruiz Medina
Senior Experience & Product Designer
I design complex products for institutions people rely on. Lately that means agentic AI: where it acts, where people stay in control, and what happens when it’s wrong. Trained as an architect. Now consulting: design strategy, leading teams, and still hands-on in the product.
Designing AI products at IBM · London
About me
I own a product’s design end to end: research and strategy, the interface itself, and delivery alongside product and engineering. I go deepest on design systems and accessibility, and I set the standard for the teams I lead, including how we design with and for AI.
Originally from Spain, I trained as an architect but was always more interested in how people move through things than in the buildings themselves: the path more than the facade. That instinct is what turned into designing products, and it is still how I work.
Experience & education
Competencies
- Digital product strategy
- Agentic & human-in-the-loop product design
- AI-assisted design workflows
- Design research & user testing
- Design leadership across product & engineering
- Stakeholder management & workshop facilitation
- Delivery planning & requirements
- Mentoring & training
- End-to-end product design
- Information architecture
- Design systems
- CMS-manageable design
- Accessibility & WCAG 2.2
- Brand & motion design
Credentials
Other work
Testimonials
“We have been dealing with dispersed systems and this is the closest I have ever seen BP get to [unifying them].”
“This [Wimbledon app] is one of the best things IBM has ever designed.”
“His ability to navigate internal politics while prioritising user experience showcases his leadership in managing the design workstream.”
“Great — love it.”
Let’s work together to bring your ideas to life.