Nestor Ruiz Medina
Senior Experience & Product Designer
I design complex products for institutions people rely on. Lately that means agentic AI: where it acts, where people stay in control, and what happens when it’s wrong. Trained as an architect. Now consulting: design strategy, leading teams, and still hands-on in the product.
Designing AI products at IBM · London
About me
I own a product’s design end to end: research and strategy, the interface itself, and delivery alongside product and engineering. I go deepest on design systems and accessibility, and I set the standard for the teams I lead, including how we design with and for AI.
Originally from Spain, I trained as an architect but was always more interested in how people move through things than in the buildings themselves: the path more than the facade. That instinct is what turned into designing products, and it is still how I work.
Experience & education
Competencies
- Digital product strategy
- Agentic & human-in-the-loop product design
- AI-assisted design workflows
- Design research & user testing
- Design leadership across product & engineering
- Stakeholder management & workshop facilitation
- Delivery planning & requirements
- Mentoring & training
- End-to-end product design
- Information architecture
- Design systems
- CMS-manageable design
- Accessibility & WCAG 2.2
- Brand & motion design
Credentials
Other work
Testimonials
“We have been dealing with dispersed systems and this is the closest I have ever seen BP get to [unifying them].”
“This [Wimbledon app] is one of the best things IBM has ever designed.”
“His ability to navigate internal politics while prioritising user experience showcases his leadership in managing the design workstream.”
“I love the branding treatment […] It’s perfect!”
Let’s work together to bring your ideas to life.